Problem

ROI Analysis Group

Our clients understand that their prospects, manufacturing companies, do not have excess cash reserves.  Within any manufacturing company, many capital projects are competing for limited funds.  The project with the highest return and the lowest risk wins the capital.  As manufacturing executives perceive that software projects have limited tangible returns and high risk, “do nothing” is often times the decision. 

This is neither good for the manufacturing prospect, nor is it fiscally healthy for the software vendor.   

A sluggish software acquisition environment reduces development monies that can be used to upgrade applications and develop new and exciting solutions.  The prospects lose efficiencies and dollar returns that can be realized from that software.

In short, how do software companies help their prospects determine tangible dollar returns and realistically understand risk?